Today's Winner : Harley Davidson (HOG)
About the Company:
Harley-Davidson is an American motorcycle manufacturer with wide International Fan base. The company operates in two segments: Motorcycles and Related Products and Financial Services. The Motorcycles segment designs, manufactures and sells heavyweight touring, custom and performance motorcycles as well as a complete line of motorcycle parts, accessories and general merchandise. The Financial Services is engaged in the business of financing and servicing wholesale inventory receivables and consumer retail installment sales contracts (primarily motorcycles).
Analysis
One of the Sectors that turn around coming out of Recession is Automobile Manufacturing especially the luxury segment. Harley sales was very negatively impacted during the recession that lasted officially around 1 year and 9 months .During that period Harley held up well by launching targeted models and distribution in Asia where two wheeler was welcome whatever economic conditions existed during the recession. In fact recession did not exist technically in China, India and some parts of Asia due to internal consumption keeping their Economic Engines well oiled.
Harley recently launched some interesting model in India. The company launched 5 Harley Davidson models which will be available in the Indian market from 2011 onwards. The models announced are - Night Rod Special,Fat Boy, customized model Legend Harley and Roadster. In countries like India, the two wheelers are a day of life versus in America its still a hobby for most.
Even though the price tag is high for most of Indians, there seems to be increased interest in high level car segments which was considered non affordable by many Indians in the last decade. In short launching to new and enormous markets like India and China would benefit American Companies to weather future recessions with ease. Pepsi, Coke and McDonald are some clear winners of Global Diversification..
Analysis
One of the Sectors that turn around coming out of Recession is Automobile Manufacturing especially the luxury segment. Harley sales was very negatively impacted during the recession that lasted officially around 1 year and 9 months .During that period Harley held up well by launching targeted models and distribution in Asia where two wheeler was welcome whatever economic conditions existed during the recession. In fact recession did not exist technically in China, India and some parts of Asia due to internal consumption keeping their Economic Engines well oiled.
Harley recently launched some interesting model in India. The company launched 5 Harley Davidson models which will be available in the Indian market from 2011 onwards. The models announced are - Night Rod Special,Fat Boy, customized model Legend Harley and Roadster. In countries like India, the two wheelers are a day of life versus in America its still a hobby for most.
Even though the price tag is high for most of Indians, there seems to be increased interest in high level car segments which was considered non affordable by many Indians in the last decade. In short launching to new and enormous markets like India and China would benefit American Companies to weather future recessions with ease. Pepsi, Coke and McDonald are some clear winners of Global Diversification..
One year chart for Harley-Davidson
You can see that we lost a Great opportunity to catch the Stock during peak of recession in 2009. The stock price has grown almost 400% from its lows in 2009, due to increasing revenue and sales .
Lets us recent earnings and valuation
Automobiles Industry | 13.9x | 62.7x | 0.0x | -24.5% | -18.6% |
Consumer Goods Sector | 19.9x | 25.0x | -0.04x | 2.8% | 12.3% |
Hog | 35.8x | 18.4x | 1.31x | 94.6% | -26.9% |
S&P 500 | 19.4x | 14.8x | -0.32x | 22.1% | 8.2% |
Looks like the Stock price is still way undervalued compared to rest of the industry. With a Forward PE far below the current Industry valuation. Let us look at the recent earnings report versus consensus.
HOG reported 3rd qtr 2010 earnings of $0.40 per share on 10/19/10. This beat the $0.35 consensus of the 9 analysts covering the company.
The stock price adjusted almost 20% upwards placing it comfortably above the Support line. The consensus for the current quarter is 0.55c to high estimate of 0.60c . I think the company would be able to meet the consensus or even beat it, as the Automobile sector posted some good numbers last few quarters signaling economic turnaround.
With increased presence abroad and keeping the future turnaround in consumer confidence and spending, American flagship brands like Harley will be a big winner..
My Target price for Harley-Davidson is $60 by next quarter or end of the Year.
Please comment ,it helps us to see different viewpoints.
Happy Investing and Happy Riding